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Marketing

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• Databases & indexes
• Reference
  • Encyclopedias
  • International marketing books
• Web sites
  • New Zealand sites
  • General
  • Company information
  • Country information

Other resources

• Audiovisual Services
• Citation sites
• Theses information

Databases & indexes

	Business Source Complete (EBSCOhost) Provides indexing and abstracts for scholarly business journals back as far as 1886. Full text journal coverage in all disciplines of business, including: marketing, management, MIS, POM, accounting, finance and economics.
	Emerald The Emerald Management Extra (EMX) collection includes more than 200 full-text, peer-reviewed, commerce journals. Also included is access to the Emerald Backfiles - the full digitized archive of Emerald journal titles in business, management, library and information services, materials sciences and engineering.
	Factiva Access to a wide range of global and NZ news and business information content from more than 28,000 sources, from 157 countries in 23 languages.
	INZART (Index to New Zealand Art) (New Zealand Index) An index to articles which provide information on New Zealand artists, art galleries and museums, exhibitions and art events. Details of images and illustrations are also included. INZART indexes from New Zealand and international serials held predominantly in the University of Auckland Fine Arts Library. Art-related articles published in New Zealand newspapers are also selectively indexed.
	New Zealand Index An index of key New Zealand databases including: Index Auckland, New Zealand Card Index, Bibliography of Published NZ Family Histories, NZ Herald Classified Personals, Index New Zealand, INZART Index, Manukau's Journey, Newzindex, Newspaper Index, NZ Science, and NZ Woman's Weekly Index.
	NZX Company Research (formerly Datex) Lists New Zealand company information and provides current and historical analysis of company data including annual report and financial data.
	OSIRIS (Global Quoted Companies) Browser must allow pop-ups. A comprehensive database of 46,000 listed companies from 190 countries. In addition to the income statement, balance sheet, cash flow statement and ratios, it contains a wide range of complementary information such as ownership, subsidiaries, and ratings. Also contains SEC (Edgar) filings and Global Reports.
	Scopus A multidisciplinary abstract and citation database of research literature and web sources. Over 16,500 peer-reviewed titles from more than 4,000 publishers. Includes some full text links. Access Scopus Tutorials online.
	Social Science Research Network (SSRN) SSRN is composed of a number of specialised research networks in each of the social sciences. It includes an Abstract Database containing abstracts for over 273,200 scholarly working papers and forthcoming papers and an Electronic Paper Collection currently containing over 224,300 full-text documents.
	Web of Science (Web of Knowledge) Citation databases with over 10,000 high-impact journals in the sciences, social sciences, and arts and humanities, as well as international proceedings coverage for over 120,000 conferences.

Additional Marketing databases and resources

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Reference

• Encyclopedias
• Marketing books

Encyclopedias

• Advertising age: Encyclopedia of advertising 3 vols 2003 - Cen:Books H F5803.A725
• Blackwell encyclopedia of management - Cen:Ref HD 30.15.BL783 2005
• Business writing for results 2003 - Cen:Books HF 5726.CL52
• Dictionary of business 2006
• Dictionary of business and management 2009
• Encyclopedia of the global economy: a guide for students and researchers - Cen:Ref HF 1359.O55
• Encyclopedia of world trade - Cen:Ref HF 1373.EJ7
• International dictionary of marketing 2002 - Cen:Ref HF 1001.Y324
• Penguin dictionary of marketing - Cen:Books HF 5412.PC846

Marketing books

• Directory of international direct and e-marketing : a country-by-country sourcebook of providers, legislation and data - Cen:Ref HF5415.26.D866 2003
• New Zealand business who's who 2007/2008 - Cen:Ref HF 4030.5.NH32
• New Zealand company register 2008-09 - Cen:Ref HF 4030.5.Z6 NH32
• Encyclopedia of consumer brands 3 vols - Cen:Books HF 5415.3.EJ7
• a'Courts (NZ products, brands, trades, companies) 2007 - Cen:Ref HF 5318.5.A52

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Statistics

• Europa world year book - Cen:Ref D 839.E85 or Europa world plus
• Far East and Australasia - Cen:Ref DS 1.F3
• International trade statistics yearbook - Cen:Ref HF 91.YC82
• Key Statistics NZ - Cen:Ref 3T5ws
• Statistics New Zealand - import and export; business - Cen:Ref 3T5w
  

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Web sites

• New Zealand sites
• General
• Company information
• Country information

New Zealand sites

• Exporter Directory
• Maori Business Directory
• Ministry of Economic Development (NZ)
• Ministry of Foreign Affairs and Trade(NZ)
• New Zealand Companies Office
• New Zealand Exporter Directory

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General sites

• American Marketing Association - Association news, membership and marketing information, products and services offered by vendors, as well as job notices and career guides. Free registration required.
• Current industrial reports - Manufacturing & Construction Division (MCD) of the US Census Bureau - Current Industrial Reports (CIR).
• Inc.com - Comprehensive management resources for entrepreneurs and small businesses. Information, products, services, and online tools from a wide variety of sources are provided for virtually every business and management task. Updated daily,
• KnowThis.com - Valuable starting point for researching marketing topics.
• National Consumers League
• The Spire Project - Research guide and search-engine alternative: mix of official/governmental sites, databases, libraries, and commercial resources. Topics: Finding Articles, Searching Patents, Company Information, Country Profiles, Imports & Exports and Statistics.

International company information

• Annual report gallery - Annual reports - majority of the Fortune 500 companies.
• The Australian Industry Group- Independent body representing 11,500 Australian companies to help Australian industry be more competitive.
• CAROL - International company annual reports
• EDGAR - Database of corporate information
• Forbes lists
• Forbes 500: biggest, most powerful US companies. Search by rank of sales, market value, assets, profits, state or industry.
• 500 Fastest Growing Private Companies - winners 1982+, search by year, company name, keyword, state, and sector.
• Global 500: World's Largest Corporations - ranking, company name, and revenues. Sort by company name or view lists of CEOs or industries. Supplemental lists include Top 25 in Asia, Top 25 in Europe etc
• Fortune lists
• Fortune: 100 Fastest Growing Companies - Companies with revenue and market caps of at least 50 million and publicly traded for at least three years.
• Hoover's Online - Concise free Capsules on 12,000+ international companies.
• PRARS: - Public Register's Annual Report Service (USA). America's largest annual report service. Company financials, including annual reports, on 3,600+ public companies available without charge to the investing public. 
• Researching companies online tutorial
• The Spire Project - For finding Company Information
• Trademark searching on the web - International Trademark Association
• Web 100: Big business on the web - Largest world companies: 5 year income profiles, stock quotes and reviews from Dow Jones.

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International country information

• CIA World Factbook - 260+countries: map and flag, geographic, population, government, economic, communication, transportation, military, and transnational information. Good for basic country information
• Country commercial guides- Marketing Research Library of Country Commercial Guides (CCG) prepared by US Embassy Staff annually. Information on the business and economic situation of foreign countries and the political climate as it affects US business.
• Economist Country Briefings - Useful country profiles: background, forecasts and statistics, market updates, new headlines, newspaper articles etc. Premium content - not free.
• Governments on the WWW
• IMF country information
• Index of Economic Freedom (Heritage Foundation & Wall Street Journal)- 161 countries. Economic freedom factors in 10 categories: trade policy, fiscal burden of government, government intervention in the economy, monetary policy, capital flows and foreign investment, banking and finance, wages and prices, property rights, regulation, and the black market. Data are taken from a variety of government and other reputable sources. Compare countries and regions, across time, and sort the index by any of the 10 factors.
• OECD (Organization for Economic Co-operation and Development) - Select member countries
• The Spire Project - Country profiles
• Trade New Zealand - Under Exporter essentials, select Country briefs
• US Census Bureau: 2010 Statistical Abstract of the United States - US Census Bureau. 1,300+ pages of 30 sections of statistical data, including population, vital statistics, education, elections, energy, transportation, health and nutrition etc.
• US Dept of State - Background Notes - countries
• The World Bank - Select countries and regions

Last revised: 4 March, 2010